OUR “WHY”

Bonjour,

We’re Atelier JKL —a boutique marketing studio with a passion for helping mission-driven brands shine. As former corporate and agency pros in San Francisco and Paris with 35+ years of collective experience; we’ve helped expand brands like Marin Sun Farms, Pottery Barn, Nestle and Mastercard. We believe every brand deserves to be rooted in purpose, guided by strategy and crafted with intention. We use our experience to collaborate with businesses that get it. You’re here to make a difference, and so are we.

Our Why
We believe branding is more than just a logo or a pretty website. It’s your differentiator—your North Star guiding every decision, every piece of content, every interaction. A strong brand provides clarity. It’s the reason customers choose you in a crowded market.

Here’s the thing: all of that starts with intention. If you haven’t taken the time to define your mission, vision, values, voice, and brand promise, you’re kind of flying blind.

Your brand needs to do way more than just look good. Pretty photos and trendy logos? Cool, but if they don’t connect with your audience and drive sales or action —what’s the point? Strategy first. Always.

With our brand strategy services, we help you build from the ground up—creating an identity that speaks directly to your ideal customer’s needs and pain points. We craft brands that inspire trust, loyalty, and emotional connection through storytelling. Because at the end of the day, design isn’t just about looking pretty, it’s about growth, and we care about the numbers as much as the aesthetics.

How We Do It
Think of us as your marketing atelier. We each bring our special sauce into the mix—data-driven insights, handcrafted design, and strategic thinking—and voilà, we bake a beautiful cake, your brand, together. We’re all about collaboration, independence, and meaningful work. It’s not just about the visuals—it’s about creating a brand with staying power.

Why We Care
Growth isn’t just a buzzword for us—it’s personal. We’re driven by the impact we can make: in your business, in our work, and in our lives. We take deep ownership of our projects and treat your success as our success. Every partnership is built on trust, collaboration, and a shared vision for what’s possible.

Ready to create something that’s not just beautiful, but also meaningful? Let’s talk about how we can take your brand to the next level.

Au revoir,
Jessica, Kim, Laure
Founding Partners, Atelier JKL