BRAND STRATEGY / BRAND POSITIONING / VISUAL IDENTITY / WEBSITE DESIGN / PRINT DESIGN / CONTENT DEVELOPMENT / SEO
SPORK FOOD HUB: ACCESS TO LOCAL FOOD FOR THOSE WHO NEED IT MOST
Spork Food Hub was started by Hope Sippola and Shayne Zurilgen (co-owners of Fiery Ginger Farm) in the middle of the COVID-19 Pandemic as a response to supply chain challenges that schools in Sacramento County were facing.
Since their start in the Summer of 2021, Spork Food Hub has expanded to supply fresh local produce to school districts, universities, food security programs, hospitals, and other institutions.
The Challenge
Hope Sippola and Shayne Zurilgen came to us at a pivotal time for their organization. As a quickly scaling business Spork Food Hub was heads down on growth, operations and customer satisfaction. Their brand strategy, marketing and online presence was neither representative nor keeping up with their current activities, customers, and impact.
The solution
Atelier JKL developed a strategic positioning bringing key stakeholders together in dynamic workshops to shape their future direction. A focus on “giving access to local food for those who need it most” was distilled into a powerful vision statement. This vision inspired our creative team to design stunning visual identities and cohesive color palettes for the websites of Spork Food Hub and Fiery Ginger Farm, forging a strong and unified brand presence for these interconnected agri-businesses.
We artfully wove together the stories of both entities and our narrative highlighted the remarkable growth of Fiery Ginger Farm and the impressive impact of Spork Food Hub, showcasing how a vibrant local food system can transform communities and make sustainable, healthy food accessible to all. This project demonstrates the profound potential of local food systems and encourages greater awareness and participation, making it clear that everyone can be part of this transformative movement.
Explore sporkfoodhub.com to learn more about their work in expanding access, empowerment and education to local food in Sacramento County and throughout California.
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Atelier JKL provides brand marketing consulting from strategic direction to execution. We partner with entrepreneurs driving change through climate, community and craft. As an extension of your team, our partners can support you with projects and interim positions in strategic marketing and creative.
“transformative.”
“Working with JKL on rebranding our food hub was transformative. They revitalized our outdated website, showcasing our current offerings and social impact effectively. Their creativity and professionalism exceeded our expectations, significantly enhancing our online presence and engagement.”
— Shayne Zurilgen, Co-Founder, Spork Food Hub