The Growth Marketing Strategy That Tripled CuisineStyle’s Demand
In 2003, Chef Pamela Keith founded CuisineStyle, now celebrated as the Bay Area’s premier culinary events company. Headquartered in Burlingame and serving the Greater Bay Area, CuisineStyle caters to a wide range of clientele, including high-tech firms, philanthropic organizations, and even the Obamas.
A classically French-trained chef, Chef Pamela earned her Grand Diplôme from the prestigious Ritz-Escoffier École de Gastronomie in Paris, where she honed her skills in Michelin-starred kitchens. Her extensive background includes executive roles and consulting for brands like Williams-Sonoma.
Before partnering with us, CuisineStyle struggled with inconsistent web traffic and underutilized marketing channels. Despite offering world-class culinary experiences, their online presence and brand messaging was not consistently reflecting their expertise.
We partnered with CuisineStyle as a fractional marketing lead to develop and implement a growth marketing strategy that tripled demand of their culinary services and product lines — and we’re just getting started. Our strategy focused on enhancing their digital presence, optimizing site performance, and improving messaging. By analyzing traffic, conversions, and engagement data, we are refining product design and marketing strategies, and staying consistent and proactive with their marketing communications.
We’re seeing exciting results from our work together - and we’re just getting started! A new website and much more is planned for 2025.
Our Impact
Site Traffic
💡72% year over year increase in website visits
💡36% year over year increase in website visits of two or more pages or lasting over 10 secs
SEO
💡 40% increase in traffic from site searches compared to the previous year
💡 Website's rankings for key search terms have improved from pages 4 and 5 to page 1
Email Marketing
💡 100% increase in marketing email click-through rate
💡 50% reduction in email bounces and unsubscribes
💡3x increase in demand for culinary offerings
Thank you Pamela Keith for the kind words and the CuisineStyle team for entrusting us with your growth goals.
“Our work with you is vital … On a daily basis, I continue to feel enormously blessed that we have you to guide and show us the way.” - Chef Pamela Keith
“Our work with you is vital … On a daily basis, I continue to feel enormously blessed that we have you to guide and show us the way.”
- Chef Pamela Keith
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